If you’re looking to get your business off the ground, running a PPC campaign is a great way to drum up business. Studies show that businesses that utilize a PPC campaign are far more likely to see a strong ROI.
But running a campaign yourself can be cumbersome and time-consuming. That’s why it may be best to leave the details to a consultant.
Before you set up an agreement, you’ll want to know what to ask and how to ask it. Here are some of the most crucial questions you need to ask your potential PPC consultant.
1. How Can PPC Help My Business?
Before you hire someone, it’s important that you at least have a small grasp on the importance of PPC. This basic understanding will help ensure you’re hiring the right team instead of someone who just wants your money.
Ask your specialist how PPC can help your business specifically. They’ll likely be able to present you with stats and charts that demonstrate how PPC can help.
If not, thank them for their time and call it a day. You’re likely dealing with someone who deals in buzzwords, not results.
2. How Do You Communicate With Clients?
It’s important that your PPC consultant knows what they’re doing. But it’s also important that they’re able to communicate in a timely and effective manner.
It’s always a good idea to get a sense of how a specialist approaches client communication.
For instance, how often will he or she be in touch with you and your team?
How will communication be handled: via text message, phone call, email?
You’re paying for a premium service, and you deserve to be kept up to date on the progress of your campaign.
3. Are You AdWords Certified?
Every specialist needs a set of qualifications. And while the right set of graphs and data are helpful, so is having proper certification.
For the unfamiliar, Google AdWords is the premier PPC marketing toolset. Those who receive official AdWords certification have paid for a course and passed a proficiency course.
While certification isn’t a necessity, it’s certainly a plus. Hiring someone with AdWords Certification ensures that they’re up to date on the latest AdWords tools and tactics.
4. Do You Offer a Free Assessment?
You wouldn’t want someone to work on your home without first performing an assessment. It’s how you’ll determine a fair price, after all. So why is your website any different?
Always ask for a free consultation beforehand. Most companies will be more than happy to look at your site and ad campaign for free. This gives you a taste of what they offer and allows them to demonstrate their proficiency.
It’s a win-win tactic, really.
5. How Will Account Management Work?
This question generally comes about in the final steps of negotiation. Some companies will just set up a PPC account and let you take over. Others will continue to monitor or work on your account after set-up.
It’s an important distinction, so make sure you know what you’re signing up for. If you’re inexperienced, it helps to have a PPC consultant who will maintain your account.
Let a PPC Consultant Boost Your Traffic Today!
If you’re looking to increase traffic to your website or blog, Studio98 would love to help you.
Be sure to get in touch today for a free consultation. We’re excited to work with you and your business on getting the best results for the best price!
Contact us today and see the difference that a PPC consultant can make.
