Are you looking for a way to generate traffic to your website?
Integrating video content is an effective way to do just that. According to a Cisco, 80% of the world’s internet traffic will be video content by 2019.
Video content is also a great way for you to improve your website’s search engine optimization (SEO).
“By adding video to your landing pages, website and content offers, it’s easy to improve your company’s SEO value and improve your click-through rates across the board,” writes Matt Bowman of Forbes.
Read on to learn 5 ways to integrate video into your website.
1. Create Product Videos
Whether you sell products, services or a combination of both, product videos can be an effective way to tell others about them.
Rather than just offering high-quality images and text describing what you do, videos bring what you do to life. They are also a good way to break up long chunks of text and keep people on your website.
2. Host Live Webinars
Live webinar videos are a good way for you to bring in traffic to your website while building a following in your industry.
To make the most of your webinars, you should present on topics that are trending in your industry. You should also seek out other people in your line of work who are authorities in the field. This is because they will further your credibility with other people.
Webinars also give you the opportunity to interact in real-time with your audience.
3. Publish Educational Clips
Educational clips are unique videos meant to send an important message to its viewer.
For example, you may consider incorporating educational how-to videos into an article you have written about a process. A step-by-step guide can be helpful to someone but it can beneficial to see it come to life in video.
According to a report from Google, over 100 million hours of “how-to” videos were watched on YouTube in 2015. Capture some of that traffic by creating unique videos of your own!
4. Brand & Culture Development
Video content can be a great way for you to tell others about your business culture.
When you integrate video content about your business culture, this helps you show others that you put your words into action.
Are you doing good things for others in the community? Do you have a big corporate event that benefits a charity in your area?
Use footage from these events to produce a video that allows you to share this with other people.
5. Testimonials
A testimonial is a meaningful way to deliver a review about your product or service. This is because viewers are able to hear feedback from other people who have experience working with your business.
Besides talking about your business in a positive way, a testimonial also gives someone a realistic look at how what you are selling can benefit another person.
Wrapping Up: You Should Integrate Video Into Your Website
Your business can benefit by the decision to integrate video into your current website content. Besides increasing your website’s SEO, it’s a great way to reach potential customers with a unique message.
At Studio98, we are a team of experienced professionals who develop marketing campaigns and design websites to help businesses grow.
Contact us today to learn more about our services and how we can help your website generate more traffic.
