You want an engaged consumer base. Interactive content generates twice as many conversions as passive marketing.
This makes sense: people want to play with everything today. From video games to social media, this desire to be a part of something will drive your customers.
If you do it the right way, it can also drive your revenue. Here are some good ways to boost your marketing efforts with interactive content.
Use Contests
Contests are a great way to make your customers feel engaged. Lay’s Potato Chips does it every year with the “Do Us A Flavor” contest.
This works for a few reasons: first, it’s fun. People like being creative, and they like having attention paid to them. This allows them to do both.
People also like to feel important. Being able to create a new flavor for a snack conglomerate is a relatively powerful feeling, and something most customers can benefit from. And while it costs Lay’s relatively little, it brings in a world of interest.
Consider Your Customers’ Values
This may not be interactive in the traditional sense. But listening to your customers is always important. And while it obviously helps your marketing efforts to do this when your customers are talking to you, it can be incredibly helpful to do it when your customers are talking to others.
Whether it’s being eco-friendly or ethical, you should take the values of your customers to heart. It makes them feel like a part of your brand’s family.
Get a Hashtag Trending
Social media is the ultimate in interactive marketing. Twitter is great for this, and getting a hashtag trending can help your brand feel interactive.
This is a two-way street. For your customers, they have the opportunity to gain followers by engaging with a hashtag. Comparatively, you now have a wider audience to engage with your content.
You can do this by creating your own hashtag. But you can also do it by playing with a hashtag that’s around. Either way, there’s a lot to gain from this strategy.
Have a Customer Support Social Media Account
Engaging with customers when they’re unhappy can also be a part of your marketing efforts. Having an account for customer support can benefit you in a lot of ways.
The first is maintaining your customers. Sometimes, people with complaints just want to feel listened to. Being in a place to say “we’re sorry, and we’re working on it,” can be a huge help to your brand.
The other is looking good for spectators. If people see that you respond to complaints, they’ll be more willing to look past the complaints themselves.
Post Reviews on Your Website and Social Media Pages
If somebody gives you a good review, post it on your site and social media pages! Just make sure it’s real. Fake reviews are illegal and can cause a number of problems for your brand.
But if they’re real and good, use them! It’s a good way to let your customers market for you.
Shine a Light on Your Fans
If you have fans on Instagram or other social media platforms, use your page to help theirs! Obviously, there are limits to this strategy: you want the person to be good for your brand.
But if somebody already tweets about you or has your product in their photos, you can turn them into an effective evangelist. Giving them attention will make sure they keep acting as supportive customers.
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