When it comes to driving consumers to your product or service, you need something to draw them in, like moths to a flame. But not everyone is the same, which means you need to do your research.
The best lead magnet will always come down to your goals and audience. What attracts one group of people may not attract the other. For instance, some users are into receiving emails from their favorite brands.
For this target market, offering a free download in exchange for their email address would be quite easy. Especially if the download is something they’d find useful.
Personalized emails tend to have a 6.5% clickthrough rate. So if you decide to use email marketing, make sure to segment your campaigns.
But what about for those who are more reluctant to give up their email address? You’ll need to have a strategic lead magnet.
First, What’s a Lead Magnet?
Simply put, a lead magnet is content you give away for free to users in exchange for their email address. This can be an e-book, whitepaper, report, video or special access to additional content.
The key is to select the medium and the content that your audience would find worthy of downloading. For example, if you’re in the pest control business, giving away an e-book about identifying when a home has termites may work.
This would cater to folks who own a house since they’re more likely to protect their investment however they can.
Let’s review how you can use different lead magnets to boost your email lists.
E-Books as a Lead Magnet
This is popularly used by businesses in the B2B and B2C markets. It provides comprehensive content on a matter that an audience is interested in.
For example, a cookbook of desserts would cater to an audience that visits your blog to learn about healthy eating. Or if your website sells digital marketing services, then an e-book on link building may be enticing.
Infographics to Attract Users
You can also go with something more innovative, such as an infographic. These are very popular on the web, especially on social media.
What’s great about these is they offer the visuals web users love with the content they enjoy reading about. It’s easily digestible and entertaining.
You can use it to showcase information about how to clean a car, cook a meal, write blog posts or do just about anything else. The idea is to put it into a simple step-by-step guide with riveting imagery.
Freebies and Discounts
Who doesn’t like getting something for free? If you have a product people love, why not give them a sample or a discount? This would also work for a new product – give it away, so people will try it and buy it.
On the other hand, if you have a membership you’re offering, give a free trial for a week or a month.
Create a Tool and Give It Away
What tools can you build that your audience can really use? Maybe it’s an app for losing weight or a calculator for mortgage loans.
Improve Your Digital Marketing Campaigns
Lead magnets are just one way you can enhance your conversion rates. At Studio98, we can help you build online traffic and email lists using our online marketing services.
Make sure to check out our blog for free tips on how to make your business stand out for the better. And if you need expert assistance, don’t hesitate to contact us!
