I stumbled across a great quote from Michael Arrington, who is the co-editor of TechCrunch.
“Product should be a dictatorship, not consensus-driven. There are casualties, hurt feelings, angry users. But all of those things are necessary if you’re going to create something unique. The iPhone is clearly a vision of a single core team, or maybe even one man. It happened to be a good dream, and that device now dominates mobile culture. But it’s extremely unlikely Apple would have ever built it if they conducted lots of focus groups and customer outreach first. No keyboard? Please.”
Websites should be a dictatorship, not a committee.. This means that there may be hurt feelings, and angry co-workers. Sometimes these things are necessary to create a website that is truly unique!
So how do we make this happen?
Following these steps will help get you an amazing website, with a clear, unique direction.
