Having a quality web presence is no longer optional. There are currently 3.74 billion Internet users online. Considering that 48% of Internet users claim web design as the most significant factor in determining a business’ credibility, that’s a great incentive to pursue the latest web design trends.
From mobile optimization to vibrant colors, these web design trends will shape the way we look at the world, and our websites, in 2018.
Web Design Trends For 2018
Although we don’t have a crystal ball, we do pay attention to the most cutting-edge and innovative design as inspiration for our custom web design.
While it’s difficult to visualize where the industry might be headed, with the tendency towards disruptive technology and the uncertain future of Net Neutrality, these web design trends have been going strong for a few years now. That’s not likely to change anytime soon.
Trend #1: Mobile Optimization
Android devices surpassed Desktops as the #1 browsing device in April of this year. While desktop browsers have higher conversion rates, optimizing your websites for mobile users can yield a wealth of new customers and clients.
With that in mind, 90% of those mobile users are browsing with apps, so make sure you take that under advisement if you’re catering to the mobile crowd.
Trend #2: Authenticity
An authentic brand voice matters now more than ever, especially in light of all of the revelations of 2017. Customers need to feel that they can trust the brands they’re supporting. They need to make sure they’re supporting causes they believe in and stand behind.
Millennials consider authenticity the #2 most important factor for brand loyalty, right behind loyalty discounts.
To deliver masterful authentic content to your customers, take the time to get to know your company. Define your unique value proposition (UVP) and company ethos and illustrate them with engaging multimedia content.
#3: Innovative Design
There are more business websites on the Internet with each passing year. A generic boilerplate web design simply isn’t going to cut it any longer.
Instead, incorporate custom web designs to help tell your brand’s story and illustrate your character.
#4: Custom Graphics
How many times have you seen the same type of logos and icons for the same kind of companies? Homogeneity is not your friend if you’re trying to get ahead in your industry.
Custom graphics is one of the easiest web design trends to implement. Create a stellar logo to let your customers know who you are. Employ imaginative icons for your homepage.
These little impressions add up to leave a big impact on your audience.
#5: Vivid Colors
Color theory has progressed from an art to a science as digital marketers have gotten savvier in project brand identities in stylish ways.
Bright, vivid colors cast your brand in an invigorating light, especially when used tactfully. Incorporate some bold reds to convey passion or power. Bright orange makes your brand seem friendly and approachable.
These are just five of the emerging web design trends that will be shaping eCommerce in the coming year. Start implementing them now and get ahead of the pack instead of playing catch-up.
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