We may already be a quarter of the way through 2019, but that doesn't mean it's too late to shake up your strategies for search engine optimization. Changing up your SEO strategy is essential when Google is receiving more than 63,000 searches per second every day....
Smartphones have become an integral part of life for most Americans. We use them every day to communicate with friends and family, check the weather, make online purchases, book appointments, and much more. Smartphones have become so intrinsically tied to daily life...
How does PPC work, anyway? Pay per click advertising is a massive industry. In 2017 alone, 7 million advertisers spent over $10.1 billion on PPC ads. It begs the question: why are so many people spending big bucks on this form of advertising? The easy answer? It...
When you're first getting your business started, there's so much to consider. Between your business plan, your funding, your initial marketing, and more, you're stretched as thin as it gets. In all the chaos, many business owners decide they don't have time for...
On average, people are spending 5 hours on their smartphones a day. And no, it's not all just YouTube cat videos (though there is lots of that). More than half of smartphone users have discovered a new company or product when searching on their smartphones. Having a...
You've launched your site, but the internet is indifferent. You have fifteen visitors to your site a day, and most of those numbers are from your mom. If this sounds like you, it's time to hire a professional SEO firm. SEO is integral in getting people to visit your...
There are thousands of blog posts trying to help businesses create new and creative ways to generate leads. Business owners should be more active on Twitter. Wait, no, they should be guest blogging. Wait, no, they should be... It's hard to keep up with all the trends,...
Search engine optimization has been the marketing gold standard for years, and that's not changing anytime soon. In fact, 2018 has been a year of change and evolution for professional SEO practices. To keep your brand viable, you'll need to perfect the latest and...
At this moment, there are 1.91 billion websites online. That number is growing every second. What does that mean for your business? It means that there is little room for error when it comes to your website's design. Because let's face it, with the number of choices...
There are dozens of companies that spend billions of dollars on ads every year, but not all of us have that luxury. Given that most of those brands begin with a head start, they don't have to fret when calculating their return on ad spends. They can spend as much as...
