One of the keys of reputation management that many people overlook is honesty. Unlike many businesses today, I am confident that today’s consumers have no problem seeing through false promises in advertising.I admire honest marketing and believe it to be the best...
Studio98
Studio98
Email Signature? Why would I ever need that? What’s an email signature anyway?
What’s an email signature anyway? Have you ever received and email seen a block of info about whoever sent the email at the bottom? That is a email Signature, and it basically works the same way as a business card, it creates an opportunity for you to tell...
Don’t Use Joe for Design
At one point or another your company will need a new logo or brochure made. You have two choices when this time comes 1) use your in-house jack of all trades to whip up a design in Microsoft paint, or 2) hire an professional graphic designer to do the job for you....
Don’t Be Defined By Mediocrity
One of the things as an Account Rep that I come across is a client showing me a competitor’s site or a site of someone in their industry that they like or want to be like. This can serve as a good and a bad thing. The good of this is that we as designers and account...
Why You Need Expert PPC Management
The online world has opened up an entirely new set of strategies for reaching your target audience as an advertiser, and they can all be accessed at your fingertips. The problem is that business-owners and marketing managers confuse accessibility with ease of use. In...
Are You Taking Your Company Seriously?
I talk with people every day about their websites. They ask, “Our website is so-so, what do you think of it?” To be honest, they KNOW their website does not accurately reflect their business. Many times the thought that comes through my head is, “If they’re not taking...
Transparency
Oddly enough, a lack of transparency makes you all the shadier When Raffy and I first formed Studio98, one of the policies we adopted early on, was to be transparent in our business dealings with our customers. One of the areas was pricing. We wanted to be very up...
Everyone Scrolls. Why Above the Fold Websites Don’t Exist.
“Above the fold”– it is the most coveted area on the website. The fold is the portion of the website that allows you to view it without scrolling. However, in modern society, the concept of the fold is difficult to pin down. When referencing newspapers, above the fold...
5 Local SEO Strategies to Implement on Your Site
The SEO industry is expected to hit $79 billion by 2020. This means you need to start investing in SEO now. So, if you’re looking to boost your online reputation or drive traffic to your website? If SEO is the king of all things website-related, local SEO is...
SEO Misconceptions
Matt Cutts, who works for Google, talks about some SEO misconceptions.
