As mobile device technology continues to improve, it is becoming more and more viable to lean on a smartphone as a primary tool for surfing the Internet.This means that a responsive web design (RWD) is absolutely required for any website that hopes to attract and...
There's an expression in sales that makes for a great opening sentence: 'Make sure your pipeline never runs dry.' No, the expression isn't talking about an actual pipeline, but rather it refers to generating leads. As a businessperson, if you want to make sure the...
Online outreach and marketing campaigns can involve any number of moving parts, but one of the best ways to get started or to increase your traffic and conversions is with pay-per-click (PPC) advertising. If you want the opportunity to reach a lot of people without...
Search engine optimization (SEO) is no longer a choice for businesses interested in competing in the online arena. Without optimizing, it's almost impossible to be found by consumers interested in your goods or services. Unfortunately, there's still a pretty big...
What's with social media, anyways? Between Facebook, Instagram, Twitter, Snapchat, Periscope and many, many more platforms, it can be hard to stay organized! The truth is, social media is the future and those that are able to harness the powers of social media will be...
There's something of a science to selecting the keywords to use in content and in meta data as a way to attract targeted customers, and it starts and ends with understanding how people search for information and ultimately find you. As a business, you need to find...
Choosing a web hosting service can be an afterthought for many websites. It's common to think all providers are the same, so it's not uncommon for people to simply choose based on costs. However, there are a lot of factors that are important to consider to ensure your...
The R-rated movie Deadpool proved that smart use of social media marketing can pay off handsomely – to the tune of $130 million in the opening weekend! There gross is now up to $325 million. How did a movie about a relatively unknown Marvel comic character become so...
The phrase "content is king" has gone way beyond beating a dead horse at this point. By now everyone is well aware of the role relevant, engaging, optimized content plays in marketing strategies. The only real question is how to create the content that is going to...
There is a lot to know about the subject of SEO and PPC advertising. First of all, they are two totally different services but they can be used together to produce effective marketing campaigns for your business. Here’s a basic overview: SEO (or Search Engine...
