What are SEM and SEO? Is There a Difference between them? SEM (Search Engine Marketing) and SEO (Search Engine Optimization) are two of the most important subjects in online marketing. How do they work and what do they do? To answer those questions we should take a...
Recently I was dealing with a company called Kabbage that arranges and supplies loans to small businesses. In dealing with them I started thinking about tips that might apply to the businesses in the process of finding funding either to salvage or start a business,...
I was looking up statistics on small businesses the other day and found a statistic that came as something of a surprise to me. Did you know that over 500,000 new businesses are started every single year in the U.S.?* Another fact you might not realize is that by this...
Professional photographers are wonderful, but they aren’t always in the budget. Thankfully, Studio98 has access to stock photography. However it is possible to overuse stock photography, or choose photos that don’t work for your brand. Here are some tips when...
What is a Home Page? Your Home Page is usually the first thing people see when they come to your website. It’s also one of the most important pieces of your online presence. Home Pages can be designed in many ways, using many styles, but there are certain exact things...
How To Not Waste Money on a PPC (Pay Per Click) Campaign I have done hundreds of analyses on Google Adwords campaigns that were being managed either by other PPC companies or the clients themselves. Doing so I have noticed a mistake people make continually, either...
The right photo takes a good design, and makes it stunning. Sometimes the right photo is the solution to the “Something is missing” problem. Here is a list of things to look for that make a good photo: Contrast – Contrast is the number one thing that attracts the...
So...how do you know? If you don’t keep track of certain key facts and figures, the answer is...you don’t. With today’s technology you are able to track marketing expenses and returns down to the penny. However, a vast majority of companies using modern marketing...
All websites have goals. You want your viewer to notice the most most important information first. You want people to be presented with the right information at the right time. One way to achieve that is to control the flow and rhythm of your composition....
Everyone knows you need a great website. But what comes after that? Building the website is kind of like building a brand-new store for your business. You build the store to look as good as possible, you try to make it easy for people to get around in it, you fill it...
