Working from home has become a generally new idea for many businesses. For the safety of the employees, businesses had no other option than to go remote. With over a year of businesses still being remote, they have learned a thing or two. New technology was introduced...
There's no doubt that the pandemic has changed the way we learn, socialize, and work. We were already highly dependent on technology prior to 2020, as is evidenced by our use of custom apps and Google searches. But when COVID-19 hit, our digital world became our...
Our reality has evolved immensely over the last year or so. Now, almost everything we do is through a pandemic lens. The ways in which we learn, socialize, shop, and work have changed drastically. And although many of us hope for a return to normalcy, the truth is...
As a result of the pandemic, most of us have become even more reliant on technology. While 41% of marketing firms used SEO in 2016, search engine optimization is considered to be essential in 2021 because customers are spending more time online using smart phone apps....
Although there's light at the end of the tunnel, the COVID-19 pandemic is far from over. And even once we reach the point where the novel coronavirus is no longer a public health threat, it's likely that the way we do business has changed forever. As such, you may be...
Over the last 12 months, the need for agility among business owners has become clear. In 2020, many of us had to adjust to working remotely, learning virtually, and socializing through a screen in an effort to stop the spread of the novel coronavirus. And while...
Simply put, you can't afford to not market your business. Professional SEO firms will tell you that public promotion, whether obvious or subversive, is necessary if you want to increase your brand awareness and sales. But that may feel impossible if your marketing...
Having a marketing strategy is essential for any business. After all, you can't generate new sales without getting your name out there. But what once worked well for many businesses has changed immensely in recent years. You might be accustomed to advertising in print...
We're only a few months into 2021, which means you have plenty of time to make positive changes for the sake of your business. And if you've been ignoring your website design until now, this is your chance to seize an important opportunity for growth. If the pandemic...
You might be familiar with the adage, "content is king." While this is referenced all the time in the digital marketing world, it's important to remember that not all content is created equal. And while 84% of people expect brands they love to create content, that...
