Developing a consistent marketing strategy is essential for any business. And fortunately, there are a number of tools and techniques you can use to promote your organization online. But if you're relatively new to the digital marketing world or you have a limited...
Your brand identity plays an essential role in your public perception and your ability to stand out from the competition. But while developing a killer marketing strategy is important, you'll also need to consider how your website helps -- or hurts -- that strategy....
For any business operating in the digital age, online marketing plays an important role. In fact, 41% of marketing firms used search engine optimization in 2016. But even if you logically know how effective these tactics can be, you still might not fully grasp how SEO...
Although brick-and-mortar retail businesses continue to struggle, e-commerce continues to reach new heights. According to data reported by Shopify, worldwide e-commerce sales exceeded $3.5 trillion in 2019, representing an 18% increase from the year before. By 2023,...
Undoubtedly, the ongoing COVID-19 pandemic has proven to be a huge challenge for independently-owned businesses. Restaurants, in particular, have had a difficult time staying afloat. Although many eateries have been able to continue offering take-out and delivery...
Pay per click marketing, simply known as PPC, can be a great way to increase brand visibility and drive traffic to your website. But like with most types of digital marketing, PPC management can be a complex undertaking. Even understanding the way PPC ads actually...
In today's world, your business is often judged by your website. Although a website that's regularly updated and properly maintained can last for up to six or seven years without requiring a rebuild, you might decide it's time to hire web design services sooner than...
Although many businesses throughout the nation are starting to reopen, it's important to remember that the COVID-19 pandemic is still very much a part of our lives. Whether you've already started to venture back to the office or you're continuing to work remotely for...
In our tech-dependent world, every business needs to have its own website. But it isn't enough to simply buy a domain, create a simple landing page, and hope for the best. The truth is that your site has between three and eight seconds to catch a customer's attention...
Your website is your 24/7 salesperson and brand ambassador. It's what turns your potential consumers into returning customers. But if your website isn't helping you meet your sales goals, there's a chance that something might be off with your site. Here are some of...
