How Will the Adwords Budget Change Impact PPC?
Google doesn't change their PPC strategies often, but you might have heard about their latest update to the AdWords budget. The internet mogul's latest move has raised more than a few eyebrows and has, in some cases, met downright outcries. AdWords campaigns now have...
Generate More Local Leads with These 5 Content Hacks
All businesses can benefit from more leads, but if you're a startup or small business, effective lead generation could be the difference between your success or failure. And if you've noticed that your local leads aren't where you want them to be, your content could...
5 Important Questions to Ask a PPC Consultant
If you're looking to get your business off the ground, running a PPC campaign is a great way to drum up business. Studies show that businesses that utilize a PPC campaign are far more likely to see a strong ROI. But running a campaign yourself can be cumbersome and...
5 Effective Lead Generation Tips
Successful lead generation is the game-changer for your online traffic and sales. Knowing your audience is not enough to make them engage, which is why understanding and using lead generation tips is crucial. The better you know how to position your brand's online...
6 Ways to Make Your Marketing Efforts Interactive
You want an engaged consumer base. Interactive content generates twice as many conversions as passive marketing. This makes sense: people want to play with everything today. From video games to social media, this desire to be a part of something will drive your...
What to Look for in a Digital Marketing Consultant
Digital marketing trends and techniques are always changing. What worked for last year's marketing campaign may not work today. What were once best practices are now tactics you want to avoid at all costs. Staying in the loop of the ever-changing digital marketing...
5 Things That Are Missing From Your SEO Checklist
SEO is a powerful marketing resource for today's professionals. It's also an area that is constantly evolving at such a rapid pace that if you blink, you might miss something. Navigating your way through the latest SEO tips, tools and trends can be a challenge -- even...
5 Reasons to Hire a Professional SEO Firm
If you're like most businesses, search engine optimization (SEO) is a huge part of your marketing strategy. But how effective are your SEO efforts so far? You can rank the success of your SEO marketing by looking at your page ranks. Do your pages appear on the first...
5 Tips for an Effective AdWords Strategy
Creating a strong Internet presence has never been easy. Especially when you consider the fact that 40% of consumers failto identify advertisements on a Google search, a great Adwords strategy is essential. Why Does It Matter? By increasing your Adwords skills, you're...
Understanding the Benefits of a PPC Management Company
Looking for a quick way to boost your exposure online? Want more traffic to your site or blog? If so, consider pay-per-click (PPC) advertising. It's a perfect solution for businesses that need a steady flow of traffic. Compared to SEO, it delivers faster results. On...
How Google Is Changing Target Marketing Strategies
The average American sees about 5,000 ads every day. While some of these ads may be relevant to us, many of them aren't. We've all seen ads for products we can't afford, or that we have no interest in. Over time, we've become accustomed to this. But imagine, for a...
What’s the Secret Behind a Successful Lead Magnet?
When it comes to driving consumers to your product or service, you need something to draw them in, like moths to a flame. But not everyone is the same, which means you need to do your research. The best lead magnet will always come down to your goals and audience....
