Using Call to Action Buttons on Your Website
What Is a Call to Action? A Call to Action is a clear direction that encourages the visitor to take action. The most common example is a button or link telling visitors to "Buy Now", "Call For a Free Analysis" or simply "Contact Us". Why Use the Call to Action? A...
Why Good Photography is Important
The quality of your website’s photos can make or break the design. Photography is often overlooked, but it is one of the most critical elements on a website. Using the perfect photos makes a tremendous difference in the impression and effectiveness of your website....
What it Means to Have a Modern Website
Often times when working with clients I hear that they want a modern website. The term modern can be very subjective. So just like all things, with a website project it is good to know what you are asking for when requesting a modern design. It’s also great to be...
Elements of a Website
Below are descriptions of what the different parts of a website page are and what they do. It helps to know what these are properly called and how they can improve a page on your website. By knowing what each section and button does on your website, it helps that much...
Getting On the Same Page
When you want your website to look a certain way, you need to be able to communicate effectively with your designer. Instead of “pop”, use terms like “contrast” or “gradient”. The more specific you are, the closer you will be to getting the design of your dreams! Here...
Using Design to Grow Your Business
Design is an incredibly powerful tool. When you witness the strength of a design over the long term, you can see how valuable it is. It’s important to invest in good design from the start. These days it seems like everyone from shipping services to your nephew is a...
What’s color got to do with it?
As a designer, I work hard to choose the right colors for a design. I try to spend extra time looking through different places to get an idea of what colors I should be mixing into my design. While many companies come to me with a color palette in mind, there are some...
What Is Online Marketing?
When it comes to online marketing there are many actions you can take and countless individuals and companies that promote themselves as “online marketing specialists”.When it comes to putting together an online marketing campaign, there are a few key pieces...
What We Can Learn From the Apple Site
Less is more – Your website does not need to be cluttered; be picky about what content makes it onto your website. Dark backgrounds are on their way out – utilize a light background and use bright colors and designs as your contrast instead of the “foundation”. ...
What Makes a Great Logo?
1. Your logo should be simple. Less is more. Nobody wants an ugly logo, and there are certainly rules to having a fundamentally solid logo. Just know that bells, whistles, sparkle, and shine, all missed the cut when the “must include” list was formed. A great logo is...
Customizing with Design Layouts
As a project manager during the design part of projects I often get asked by clients how their site will look when they put all of their information in it. In other words, how will the content look? The easiest and best way to customize your content on a website is by...
Why Choose a Custom Website
Why should you choose a custom website versus a $60 or $80 template that you can set up yourself? Like many things, the answer really depends on several factors. Mostly it depends on where you are at in your company and what you are trying to accomplish from a...