Driving Traffic and Staying Balanced
Recently I listened to an article on NPR’s afternoon show “Here and Now” about how click-baiting will affect the world of journalism. Click-baiting is when you use an eye catching picture or link that encourages people to click on it to view more info.It addressed...
How Does Responsive Design Affect Search Engine Optimization?
By now, I'm sure you've heard of the term "responsive design". Responsive design is a way to ensure your website is easily viewable on a variety of mobile devices. Did you know that responsive design also affects where your site appears in the search results on...
Responsive Web Design
What is “responsive” web design? What does it mean when someone says my site is “responsive”, or “mobile friendly”? This is a questions I get asked almost everyday by clients. We created all of our websites to be responsive. This is a newer technology, so not everyone...
Everyone Scrolls. Why Above the Fold Websites Don’t Exist.
"Above the fold"– it is the most coveted area on the website. The fold is the portion of the website that allows you to view it without scrolling. However, in modern society, the concept of the fold is difficult to pin down. When referencing newspapers, above the fold...
How Do You Know What Looks Good?
As a designer, I get asked this question often. Instead of replying, “I just know”, I have decided to give a few basic tips to help the non-designers out there. Take a look at your current website and see if you miss the mark on these points. If so, you should...
Content: The Good, the Bad and the Ugly!
As an Account Rep and resident content writer I often get asked by clients and peers what makes good content for a site. There are several things to consider when you are working on content for a new site or even an existing site that you may have. Having the best...
The Importance of Brand Consistency
Everyone knows that your company is not all about the logo. Your brand is about the way people perceive your company as a whole. Great and consistent design,however,is starting off on the right foot. Your design is the face of your company. It’s important that you...
Choosing The Right Font For Your Website
When you start working on your website, you have to accept that your content will change. It's impossible to predict what will be written in a year from now. This means the way the paragraph looks on the web page will always be changing. How can you be sure your...
If You Build It, Will They Come?
That's a good question. Sometimes "they" do and sometimes "they" don't. As I kid I remember watching a movie where a farmer built a baseball field in his corn crop. He only did it because he wanted a specific someone to come, and he was assured that they would. If you...
Choosing The Right Domain Name
Choosing a domain name is a design in itself. The right domain name is just as important as the overall design of your website. A domain name plays an important role when people find, recall, talk about, or search for your website. A good domain will...
You Get What You Pay For
When you are looking for any service, you shop around. I'm sure you have come across sites like "Fiverr" and Elance". These sites promise great, authentic design and VERY low prices. But what are you really getting for $5? I've followed the blog of Sacha Greif, as he...
Why You Should Update Your Browser
Is Your Browser Is Too Old? Everyone that uses Web pages on a computer uses a Web browser. This is how you access sites like Facebook and Twitter. Many people commonly use the program that opens when you click the big blue “e” icon on your desktop. The “e” icon is...
