A Guide to Taking Better Photos
If you are trying to communicate about your business through photography, you should learn these two techniques for taking better photographs. This lesson is incredibly important for anyone who may be trying to build their online presence. For those of us who aren’t...
Why Is My Logo Pixelated?
When it comes to logos, there are 2 major file types your logo can be: Bitmap or Vector. Bitmap images (Which are also called raster images) are the most common of these two file types. Bitmap images are created on a pixel grid. Pixels are tiny dots that make up...
“Hey doesn’t Joe know how to…” vs. the Professional
This question has been asked to me before, more than once. The question is, "What's the difference between using your team and just using that guy in that one department that learned how to do this a few years ago?" I suppose I'll just pick two key points which make...
Why The First Look Isn’t The Last Look.
When making a design into a live working site there is a lot of anticipation about seeing everything in proper working order. The excitement and build up is a lot like the first day of school when you're thinking about seeing all of your friends, see who's wearing...
What the FONT were you thinking?!
If you want to know what “WTF” really means, ask a designer, “What The Font?!” Professionals use typography to create a relationship between the style of the font, and what the font is actually saying. There has to be a balance between both messages. Often, the visual...
How To Surf Like a Professional
I know nothing about actual surfing (the kind that requires you to be in water that comes up past your waist and have good balance). But I do know quite a bit about navigating the world wide web. So I will be your Mr. Miyagi and teach you the ways of the internet,...
Web Artisans Do It Best
Web design and development companies (good ones) are technical geniuses and visual artists. Their team is composed of artisans and craftsman that specialize in creating effective pieces that work and function. It may sound silly to start off a blog with that...
The “Wow” factor
Ask any designer their least favorite words, and they will tell you: "We need a design that WOW's us" or perhaps "Can we make this pop?". People don't always know how to get this WOW factor, but they do know it when they see it. As design professionals, it is our...
Blinded by the Site
Think of that Bruce Springsteen song with a very similar title, but with images on a website. The great thing about websites is that they are visual aids. Your audience tends to shy away from lengthy amounts of text and be more attracted to images. However, there is a...
Don’t Fall for SEO Mumbo Jumbo
Don’t get me wrong, SEO is a real subject with real value. But in reading proposals from company after company with phrases stating that they will “navigate the complexities and challenges of building a strong online presence” or that they can “build-‐out your brand...
Your Bad Salesman
We are going to relate your website and presence online to a salesman, because, well it is. Your website is a salesman representing you 24/7, 365 days a year. He is always there. The idea that today you just have to have a website is not totally accurate. You have to...
Government Shutdown = New Opportunity
During this historic week of the government shut down, I have had a few clients come to me in a stand still, waiting to make decisions on anything. They're halting their business because the government has shut down, losing money by the minute. Which makes me feel...
