What Is PPC Retargeting and Why Should You Use It?
Although organic web traffic is incredibly valuable, you may not always have months to spend on an SEO strategy. Since 93% of online experiences begin with a search engine -- and pay per click marketing ads are displayed prominently in search results -- it makes sense...
Digital Marketing Resolutions For 2021
As we bid farewell to the last 12 months -- which were certainly among the most difficult in recent memory for many business owners -- it's time to look ahead to 2021. While you might have had to rethink your aspirations during the pandemic, we're now adjusting to all...
Contact Page Mistakes That Could Be Costing You Conversions
If you expect to be able to compete, you need to invest in high-quality website design services. After all, your website will tell prospective customers a lot about your brand and can often be the determining factor when it comes time to make a purchase. But while a...
Why Are My PPC Ads Being Rejected?
Pay per click marketing can be a great way for many businesses to get noticed online. But if you don't manage your PPC ads correctly, you could risk spending more than necessary -- or even having your Google Ads account suspended. PPC marketing campaigns need to...
Click Fraud: How to Stop Competitors From Messing With Your PPC Ads
Pay per click marketing is arguably one of the most effective ways to drive traffic to your website within a short timeframe. It's just one reason why mobile search advertising expenses were expected to reach $23.4 billion by this year. But while PPC marketing can be...
Negative SEO Attacks: What You Need to Know
You might already know what SEO is. But have you ever heard of negative SEO? Let's delve into everything you need to know about negative SEO attacks and how to protect your business from them. What Is Negative SEO? Search engine optimization, or SEO, involves the use...
What Are the Best Practices For Website Navigation?
The way your website looks and functions matters a lot to your customers. In reality, a site has only three to eight seconds to catch a customer's attention before they leave the page. That means there's very little room for error -- and if a customer can't find what...
4 Valid Reasons to Pause Your PPC Ads
Each day, Google receives over 63,000 searches per second. And if you want to show up at the top of search engine results pages, there's arguably no better way to accomplish that goal than to invest in your pay per click marketing. But of course, Google PPC isn't...
SEO Reputation Management: The What, Why, and How
Search engine optimization, or SEO, has become one of the most popular ways to ensure businesses can be found online. Around 41% of marketing firms used SEO in 2016, but more brands are now realizing that search engine optimization can make a huge difference in their...
Has Your Site Been Penalized By Google?
There's no doubt that we rely on search engines to find the information we need. In fact, 93% of online experiences begin with a search engine. But what many people fail to realize is that search results aren't random. What shows up most prominently when you search...
3 Web Design Features You Should Never Use
Having a website is essential for your business -- but your website needs to be one that inspired consumers to have confidence in your brand. And as any web design and SEO company knows, that means you need to keep up with the times. Whether your website was built...
The Dos and Don’ts of Link Building
Around 14 million small businesses nationwide have now invested time and money into SEO because they acknowledge its value. And as any professional SEO firm will tell you, there are a number of ways to build your web presence and overall reputation through SEO. One of...
