Design

Don’t BYOD (Bring Your Own Design)

This is a term we have often come across on the back of hastily written party invitations. To me it generally signifies the task or activity you are planning to attend is on a budget or planned only insofar as “getting together”. This is perfectly fine and acceptable....

Don’t Use Joe for Design

At one point or another your company will need a new logo or brochure made. You have two choices when this time comes 1) use your in-house jack of all trades to whip up a design in Microsoft paint, or 2) hire an professional graphic designer to do the job for you....

What Makes a Great Logo?

1. Your logo should be simple. Less is more. Nobody wants an ugly logo, and there are certainly rules to having a fundamentally solid logo. Just know that bells, whistles, sparkle, and shine, all missed the cut when the “must include” list was formed. A great logo is...

What’s color got to do with it?

As a designer, I work hard to choose the right colors for a design. I try to spend extra time looking through different places to get an idea of what colors I should be mixing into my design. While many companies come to me with a color palette in mind, there are some...

Websites Are Your Online Storefronts

It’s important to realize that building a custom website is much like building a new storefront for your business. Both require blueprints, proofs, well thought out plans and money. Below are a few points to help address many of the common misconceptions we come...

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