1. Your logo should be simple. Less is more. Nobody wants an ugly logo, and there are certainly rules to having a fundamentally solid logo. Just know that bells, whistles, sparkle, and shine, all missed the cut when the “must include” list was formed. A great logo is...
Design
Design
Customizing with Design Layouts
As a project manager during the design part of projects I often get asked by clients how their site will look when they put all of their information in it. In other words, how will the content look? The easiest and best way to customize your content on a website is by...
Why Negative Space is Positive Space
Negative space is the space not occupied with text, images or other visual elements. It is commonly referred to as “white space”, but it doesn’t mean that negative spaces are all white in color. It refers to a space regardless if it is white or not. Many clients...
Design For the Present But Plan For the Future
I often ask my clients why they are redesigning their site and get an answer of, “it’s time to modernize”. I also often get asked “How can I grow into this new site?”. As a business you have to design for the present and plan for the future in everything that you do....
You Get What You Pay For
When you are looking for any service, you shop around. I'm sure you have come across sites like "Fiverr" and Elance". These sites promise great, authentic design and VERY low prices. But what are you really getting for $5? I've followed the blog of Sacha Greif, as he...
Why A Cover Band Will Never Get Famous
Who is your favorite cover band? Here in Austin, there's a little group called “The Fantastics.” They play 90’s music, and dress like a bunch of geeks. It’s a fun time, for a night out with your friends. Have you heard of them?If you’ve never been to Austin,I am...
Why Should I Consider Flat Design For My Website?
Are you looking to bring your website into the 21st century? Consider a flat design. Flat designs aren't for everyone. Flat design has a certain crispness and clarity that can only be achieved by removing all three dimensional effects. Flat design has two main goals:...
A Guide to Taking Better Photos
If you are trying to communicate about your business through photography, you should learn these two techniques for taking better photographs. This lesson is incredibly important for anyone who may be trying to build their online presence. For those of us who aren’t...
Why Is My Logo Pixelated?
When it comes to logos, there are 2 major file types your logo can be: Bitmap or Vector. Bitmap images (Which are also called raster images) are the most common of these two file types. Bitmap images are created on a pixel grid. Pixels are tiny dots that make up...
What the FONT were you thinking?!
If you want to know what “WTF” really means, ask a designer, “What The Font?!” Professionals use typography to create a relationship between the style of the font, and what the font is actually saying. There has to be a balance between both messages. Often, the visual...
