Search engine optimization (SEO) is the process of optimizing web content to increase a website’s visibility. SEO is vital if you want your website to rank high in search results when someone searches for products or services related to your business on search engines...
Marketing creates an effective brand through compelling stories and monitors its impact in achieving the organization’s goals. Effective marketing strategies make use of the right social media platform for ad creation to retargeting campaigns, to appeal to specific...
Are you looking for the best way to get higher rankings on Google? One of the best ways of doing so is to use medium and long-tail keywords. These are keywords that are more specific to your audience. Instead of targeting the simple search terms, you would target...
There are several ways to increase traffic to your website. Statistics show that organic search drives 51% of all web traffic, and this translates to about 40% of revenue. To drive traffic to your website through organic search, you have to focus on things like onsite...
Are you looking for a web design company? If so, you have two options: hiring an agency or hiring a freelancer. Both are great choices that come with their own set of pros and cons. Let's look at the differences between them to help you decide which one is best for...
In the era of micro-blogging, good design is critical. Your site only has between three and eight seconds to catch a customer's attention before they leave your page. Custom website design helps avoid the sometimes-boxy look of stock assets and pre-made templates. The...
Keywords are the foundation of any SEO campaign. They're what online search engines and web crawlers look for to determine your site content and associated metadata so they can assign a relevancy score and rank you appropriately in their results pages. Keyword...
Blogging websites have existed for a while now going all the way back to Blogger and Xanga 15 years ago. These days, blogging is not just for the college student or tour inhabitant anymore as businesses use blogging as a tool to get the word out about their company....
When seeking reliable website hosting services, you must consider keeping your site secure. Today, the standard is to make your site “HTTPS” instead of “HTTP” if you want to avoid the embarrassment of your visitors seeing a “not private” security warning. What is SSL?...
SEO is the lifeblood of your website, and it will affect just about everything that happens with your site. Here are some important points any SEO agency would consider when thinking about SEO: keywords, links, title tags and descriptions, page titles, and headings....
