There are many ways to attract new clients to your website, but pay per click advertising is one of the quickest and surest strategies in digital marketing. More often known as PPC, this method of generating new leads and clients is often most effective when you...
Any business just starting to focus on its SEO efforts is likely working to create optimized content for their site and get valuable backlinks. While these strategies are certainly essential for successful SEO, there's another element that could actually hurt your...
It's no longer news that every business needs to have a web presence. About 93% of online experiences start with a search engine, making it essential for an enterprise of any size to have an attractive website that appears in search results. What many business owners...
It might seem like a custom website design company may sound biased by touting the benefits of custom websites, but we're ready to put our money where our mouths are. In another post, we look at DIY website builders that are all the rage among aspiring website owners...
Plenty of people tend to think of PPC marketing more in terms of quantitative data analytics than a uniquely creative part of online lead generation services. Every day, Google receives more than 63,000 searches every second. It's a massive amount of people, but...
In any part of life, you want to have experiences that are pleasant and don't cause huge amounts of stress. This rings true for ordering at restaurants, driving a car, and even using a company's website. User experience (UX) is a key element of website design and...
There exists a correlation between SEO traffic and mobile-friendliness that most site owners have no idea about. While a staggering 72% of marketers would describe content creation as the most effective SEO tactic, an average mobile phone user reads 25% more than a...
Retailers, both online and brick and mortar, have a difficult business model to follow. After all, consumer spending varies widely and may be influenced by a range of factors, including price, competition, and general economic sentiment. Moreover, the retail calendar...
One of the most basic building blocks of premium SEO is content. Good, relevant content that users derive some manner of value from is what drives marketing. In turn, professional SEO revolves around content. Of course, good content isn't haphazardly spewing words...
Did you know that over 50% of web searches begin on a mobile device? If you’ve been debating whether or not to hire a web development and SEO company to improve your online presence, this article is for you. Have you considered the many potential customers who use the...
