Stays together. That is a hard learned fact. The whole world knows the power of blogs. Blogs improve exposure, build credibility, and put a “face” on a business. So how do you do it? How do you effectively blog? Consistently blog. There is nothing worse than seeing...
Ask any designer their least favorite words, and they will tell you: “We need a design that WOW’s us” or perhaps “Can we make this pop?”. People don’t always know how to get this WOW factor, but they do know it when they see it. As design professionals, it is our...
1. Starting on a messy foundation –If your logo, the very basis of your brand, lacks professionalism, it’s ok to start from scratch. It doesn’t matter how long you’ve had it, or how many promotional items you’ve placed it on, you can always start over. It is better to...
Please rest assured that HP is always striving to provide the best-possible user experience and can only do so with the type of valuable feedback you provided. That’s probably what you would hear if you inquired with HP on why they are using annoying survey pop-ups on...
One of the keys of reputation management that many people overlook is honesty. Unlike many businesses today, I am confident that today’s consumers have no problem seeing through false promises in advertising.I admire honest marketing and believe it to be the best...
Oddly enough, a lack of transparency makes you all the shadier When Raffy and I first formed Studio98, one of the policies we adopted early on, was to be transparent in our business dealings with our customers. One of the areas was pricing. We wanted to be very up...
I tend to look at websites as being your own personal space on the internet. Or, if you will, your corner of the internet. It’s very important to have a well put together site that is advertising what you are doing. Be it music, business, video games, videos of you...
Everyone knows you need a great website. But what comes after that? Building the website is kind of like building a brand-new store for your business. You build the store to look as good as possible, you try to make it easy for people to get around in it, you fill it...
According to a report by comScore, consumers create 60% of all online traffic on their mobile devices (smartphones and tablets).This number is an increase of 10% from the previous year’s figures. This means businesses looking to gain ground in the online arena must...
There is a strong focus on multi-platform content marketing throughout the year. It is a great way to build rapport with customers. There are many benefits from increased opportunities with premium SEO services and online presence. It can drive lead generation and...
