Weblogs, what we now simply refer to as blogs, started as a way for people to share their thoughts on topics they were passionate about. Blogs were meant to reach others, share information and opinions, and create online communities of like-minded individuals. It was...
There's an expression in sales that makes for a great opening sentence: 'Make sure your pipeline never runs dry.' No, the expression isn't talking about an actual pipeline, but rather it refers to generating leads. As a businessperson, if you want to make sure the...
Online outreach and marketing campaigns can involve any number of moving parts, but one of the best ways to get started or to increase your traffic and conversions is with pay-per-click (PPC) advertising. If you want the opportunity to reach a lot of people without...
Search engine optimization (SEO) is no longer a choice for businesses interested in competing in the online arena. Without optimizing, it's almost impossible to be found by consumers interested in your goods or services. Unfortunately, there's still a pretty big...
What's with social media, anyways? Between Facebook, Instagram, Twitter, Snapchat, Periscope and many, many more platforms, it can be hard to stay organized! The truth is, social media is the future and those that are able to harness the powers of social media will be...
There's something of a science to selecting the keywords to use in content and in meta data as a way to attract targeted customers, and it starts and ends with understanding how people search for information and ultimately find you. As a business, you need to find...
Choosing a web hosting service can be an afterthought for many websites. It's common to think all providers are the same, so it's not uncommon for people to simply choose based on costs. However, there are a lot of factors that are important to consider to ensure your...
The R-rated movie Deadpool proved that smart use of social media marketing can pay off handsomely – to the tune of $130 million in the opening weekend! There gross is now up to $325 million. How did a movie about a relatively unknown Marvel comic character become so...
There is a lot to know about the subject of SEO and PPC advertising. First of all, they are two totally different services but they can be used together to produce effective marketing campaigns for your business. Here’s a basic overview: SEO (or Search Engine...
What are SEM and SEO? Is There a Difference between them? SEM (Search Engine Marketing) and SEO (Search Engine Optimization) are two of the most important subjects in online marketing. How do they work and what do they do? To answer those questions we should take a...
