Recently I was dealing with a company called Kabbage that arranges and supplies loans to small businesses. In dealing with them I started thinking about tips that might apply to the businesses in the process of finding funding either to salvage or start a business,...
I was looking up statistics on small businesses the other day and found a statistic that came as something of a surprise to me. Did you know that over 500,000 new businesses are started every single year in the U.S.?* Another fact you might not realize is that by this...
How To Not Waste Money on a PPC (Pay Per Click) Campaign I have done hundreds of analyses on Google Adwords campaigns that were being managed either by other PPC companies or the clients themselves. Doing so I have noticed a mistake people make continually, either...
So...how do you know? If you don’t keep track of certain key facts and figures, the answer is...you don’t. With today’s technology you are able to track marketing expenses and returns down to the penny. However, a vast majority of companies using modern marketing...
Everyone knows you need a great website. But what comes after that? Building the website is kind of like building a brand-new store for your business. You build the store to look as good as possible, you try to make it easy for people to get around in it, you fill it...
The world we live in revolves around package deals or “combos”. When you go to buy a new computer you usually don’t just buy a keyboard. You usually get a computer with keyboard, mouse, speakers, warranty etc. These are all things you need to make your computer...
As a Project Manager my job is to make sure that my clients are delivered a website that looks spectacular AND is something that will result in more people visiting the site and converting into leads or sales. When getting a website developed there are two very key...
One of the things I hear as an Account Rep from many of my clients is that they want to be plugged in to social media, which I think is fantastic. Being tied in to everything social media has to offer is a great idea for many reasons, most of all brand recognition and...
Don’t get me wrong, SEO is a real subject with real value. But in reading proposals from company after company with phrases stating that they will “navigate the complexities and challenges of building a strong online presence” or that they can “build-‐out your brand...
When asking yourself if local is the better choice consider the following. I got off the phone with someone recently that told me, "I want to go local because we hired someone and they moved away and now we can't get ahold of them." Or sometimes I hear, "I want to go...
