If you're a small business, your local community is your main support team. That's why ranking on search engines for your local area is incredibly important when it comes to selling your product. While breaching the digital marketing world may be scary, with trying to...
It goes without saying that almost everything has changed since the pandemic. This includes the ways that people learn about new products and companies. Even before the pandemic, there was a huge push away from traditional advertising and towards full service digital...
Working from home has become a generally new idea for many businesses. For the safety of the employees, businesses had no other option than to go remote. With over a year of businesses still being remote, they have learned a thing or two. New technology was introduced...
There's no doubt that the pandemic has changed the way we learn, socialize, and work. We were already highly dependent on technology prior to 2020, as is evidenced by our use of custom apps and Google searches. But when COVID-19 hit, our digital world became our...
Our reality has evolved immensely over the last year or so. Now, almost everything we do is through a pandemic lens. The ways in which we learn, socialize, shop, and work have changed drastically. And although many of us hope for a return to normalcy, the truth is...
As a result of the pandemic, most of us have become even more reliant on technology. While 41% of marketing firms used SEO in 2016, search engine optimization is considered to be essential in 2021 because customers are spending more time online using smart phone apps....
Although there's light at the end of the tunnel, the COVID-19 pandemic is far from over. And even once we reach the point where the novel coronavirus is no longer a public health threat, it's likely that the way we do business has changed forever. As such, you may be...
Over the last 12 months, the need for agility among business owners has become clear. In 2020, many of us had to adjust to working remotely, learning virtually, and socializing through a screen in an effort to stop the spread of the novel coronavirus. And while...
Simply put, you can't afford to not market your business. Professional SEO firms will tell you that public promotion, whether obvious or subversive, is necessary if you want to increase your brand awareness and sales. But that may feel impossible if your marketing...
Having a marketing strategy is essential for any business. After all, you can't generate new sales without getting your name out there. But what once worked well for many businesses has changed immensely in recent years. You might be accustomed to advertising in print...
