Although organic web traffic is incredibly valuable, you may not always have months to spend on an SEO strategy. Since 93% of online experiences begin with a search engine -- and pay per click marketing ads are displayed prominently in search results -- it makes sense...
As we bid farewell to the last 12 months -- which were certainly among the most difficult in recent memory for many business owners -- it's time to look ahead to 2021. While you might have had to rethink your aspirations during the pandemic, we're now adjusting to all...
If you expect to be able to compete, you need to invest in high-quality website design services. After all, your website will tell prospective customers a lot about your brand and can often be the determining factor when it comes time to make a purchase. But while a...
Pay per click marketing can be a great way for many businesses to get noticed online. But if you don't manage your PPC ads correctly, you could risk spending more than necessary -- or even having your Google Ads account suspended. PPC marketing campaigns need to...
Pay per click marketing is arguably one of the most effective ways to drive traffic to your website within a short timeframe. It's just one reason why mobile search advertising expenses were expected to reach $23.4 billion by this year. But while PPC marketing can be...
You might already know what SEO is. But have you ever heard of negative SEO? Let's delve into everything you need to know about negative SEO attacks and how to protect your business from them. What Is Negative SEO? Search engine optimization, or SEO, involves the use...
The way your website looks and functions matters a lot to your customers. In reality, a site has only three to eight seconds to catch a customer's attention before they leave the page. That means there's very little room for error -- and if a customer can't find what...
Each day, Google receives over 63,000 searches per second. And if you want to show up at the top of search engine results pages, there's arguably no better way to accomplish that goal than to invest in your pay per click marketing. But of course, Google PPC isn't...
In the digital age, more shopping is being done via the internet than ever. And even if consumers end up buying something in-store, the process often starts with a search. In fact, more than 80% of people perform research online before they make a big purchase....
If you run your own business, chances are that your bottom line comes into play when making virtually any decision. And while it's not always a good idea to make decisions based on cost alone, it'll almost certainly be a factor. That may be especially true when it...
