For any business operating in the digital age, online marketing plays an important role. In fact, 41% of marketing firms used search engine optimization in 2016. But even if you logically know how effective these tactics can be, you still might not fully grasp how SEO...
Although brick-and-mortar retail businesses continue to struggle, e-commerce continues to reach new heights. According to data reported by Shopify, worldwide e-commerce sales exceeded $3.5 trillion in 2019, representing an 18% increase from the year before. By 2023,...
Undoubtedly, the ongoing COVID-19 pandemic has proven to be a huge challenge for independently-owned businesses. Restaurants, in particular, have had a difficult time staying afloat. Although many eateries have been able to continue offering take-out and delivery...
In today's world, your business is often judged by your website. Although a website that's regularly updated and properly maintained can last for up to six or seven years without requiring a rebuild, you might decide it's time to hire web design services sooner than...
Although many businesses throughout the nation are starting to reopen, it's important to remember that the COVID-19 pandemic is still very much a part of our lives. Whether you've already started to venture back to the office or you're continuing to work remotely for...
In our tech-dependent world, every business needs to have its own website. But it isn't enough to simply buy a domain, create a simple landing page, and hope for the best. The truth is that your site has between three and eight seconds to catch a customer's attention...
Your website is your 24/7 salesperson and brand ambassador. It's what turns your potential consumers into returning customers. But if your website isn't helping you meet your sales goals, there's a chance that something might be off with your site. Here are some of...
The internet is an incredibly powerful tool -- not just for consumers, but for business owners. Since 75% of people never scroll past the first page of search engine results, it makes sense that pay per click marketing would provide an extremely effective way for...
There's no denying that digital marketing is a must for virtually every business operating today. Of course, there are many different ways to market your business. But if you're looking to increase traffic on your site quickly, pay per click marketing is a popular way...
Organic search engine optimization is incredibly beneficial, but it's important not to lose sight of the importance of PPC. Up to 93% of online experiences begin with a search engine and pay per click marketing, when used alongside premium SEO, can help you advertise...
