The world of digital marketing is a network filled with tools, terminology, and acronyms—SaaS, CMS, KPI, UX/CX, and more. But they all play a significant role in the fabric of this ever-evolving media landscape. Here at Studio98, we can guide you through determining...
Small business owners often try to wear many hats to save money. While large companies can have entire departments dedicated to accounting, marketing, and human resources, the small business owner will often take on all these roles rather than hiring someone or...
Human beings like to do a little research before they buy something. We've all been there at some point or another. In fact, more than 80% of people will poke around online before making a substantial purchase. It's second nature to see something, take five minutes to...
There are many ways to attract new clients to your website, but pay per click advertising is one of the quickest and surest strategies in digital marketing. More often known as PPC, this method of generating new leads and clients is often most effective when you...
With 93% of online experiences beginning with a search engine, companies across the digital landscape are all vying for your clicks. They're hoping your clicks convert into sales. This is so important to them that they're willing to invest impressive sums of money in...
The world of advertising has changed greatly over the years, especially as technology has advanced. There are many different ways to advertise your business these days, but one of the options that is always open and reliable is pay per click advertising (PPC...
Have you ever noticed the "sponsored search results" when using a search engine? More importantly, do you think your customers notice the "sponsored search results?" Luckily, research shows that sponsored results receive more clicks and are more likely to...
Web design and SEO service companies across the world have plenty in common, but nothing so salient as this one irrefutable fact: everyone's vying for top spots and multitudes of clicks on Google's search engine. Wondering why Google pay per click marketing (PPC) is...
Without great keyword research skills, your PPC campaign will fail. All savvy digital marketers know digital marketing skills change with every passing year. And if you use past strategies, even from the last year, your campaign could suffer. So what should you expert...
How does PPC work, anyway? Pay per click advertising is a massive industry. In 2017 alone, 7 million advertisers spent over $10.1 billion on PPC ads. It begs the question: why are so many people spending big bucks on this form of advertising? The easy answer? It...
