There are dozens of companies that spend billions of dollars on ads every year, but not all of us have that luxury. Given that most of those brands begin with a head start, they don't have to fret when calculating their return on ad spends. They can spend as much as...
There are many people who owe the success of their business to Pay Per Click advertising (PPC). But in spite of the many success stories on offer, you might be wondering is PPC worth it for your business. Learning more about PPC can help you make your mind up. In...
The speed at which you see results is one of the most attractive features of a PPC campaign. However, that doesn’t mean they’re foolproof. If you’ve been thinking about starting a campaign yourself, you need to understand the work that must go into them. There are...
The online world has opened up an entirely new set of strategies for reaching your target audience as an advertiser, and they can all be accessed at your fingertips. The problem is that business-owners and marketing managers confuse accessibility with ease of use. In...
The right Pay-Per-Click campaign can have a tremendous impact on your brand’s visibility. However, businesses looking to create a strong, effective PPC campaign have a difficult choice to make: Should you invest in an in-house PPC pro or outsource to a PPC expert?...
If you know a thing or two about digital marketing, then you’ve probably heard of pay-per-click advertising. But if you want to succeed in PPC, you should invest in expert PPC management. If you’re not using PPC yet, you’re missing out on some major benefits for your...
PPC is a powerful tool. If deployed correctly, PPC can really boost your other marketing efforts. It's quick to get started and highly targeted. Surprisingly, research has found that customers are actually more likely to buy when arriving through a paid ad than...
There's a lot going on in the world of digital marketing. With the industry expected to send 120 billion dollars within the next three years, it's easy to be skeptical of what you hear. But you can't throw everything away. There are a lot of amazing ideas that can...
Google doesn't change their PPC strategies often, but you might have heard about their latest update to the AdWords budget. The internet mogul's latest move has raised more than a few eyebrows and has, in some cases, met downright outcries. AdWords campaigns now have...
If you're looking to get your business off the ground, running a PPC campaign is a great way to drum up business. Studies show that businesses that utilize a PPC campaign are far more likely to see a strong ROI. But running a campaign yourself can be cumbersome and...
