Less is more – Your website does not need to be cluttered; be picky about what content makes it onto your website. Dark backgrounds are on their way out – utilize a light background and use bright colors and designs as your contrast instead of the “foundation”.  ...

It seems like only yesterday the web was filled with boring, standard fonts. To make sure your fonts showed up across the greatest number of users, designers were forced to limit their website's font choices to those most commonly found on the computer. With the...

One of the best ways to add depth and “pop” to your site is through stylish imagery that is bright, colorful, and attracts attention to the people viewing it. When considering what imagery you should choose for your website, there are a few things to keep in mind that...

This is a question we hear a lot and it needs to be answered before you start buying websites or paying some company by the hour to “optimize” your site.We’re experts on website design and people often come to us to find out if their website needs to be redone, or...

By now, I'm sure you've heard of the term "responsive design". Responsive design is a way to ensure your website is easily viewable on a variety of mobile devices. Did you know that responsive design also affects where your site appears in the search results on...

"Above the fold"– it is the most coveted area on the website. The fold is the portion of the website that allows you to view it without scrolling. However, in modern society, the concept of the fold is difficult to pin down. When referencing newspapers, above the fold...

As a designer, I get asked this question often. Instead of replying, “I just know”, I have decided to give a few basic tips to help the non-designers out there. Take a look at your current website and see if you miss the mark on these points. If so, you should...

As an Account Rep and resident content writer I often get asked by clients and peers what makes good content for a site. There are several things to consider when you are working on content for a new site or even an existing site that you may have. Having the best...

Everyone knows that your company is not all about the logo. Your brand is about the way people perceive your company as a whole. Great and consistent design,however,is starting off on the right foot. Your design is the face of your company. It’s important that you...

When you start working on your website, you have to accept that your content will change. It's impossible to predict what will be written in a year from now. This means the way the paragraph looks on the web page will always be changing.  How can you be sure your...