You’ve spent years creating content for your site, so why isn’t it generating traffic. The tried and true blog posts and articles you created aren’t getting the traffic you need?
A professional SEO service would tell you that Google assumes newer content is more relevant to the searchers. It doesn’t mean it is and Google’s known to make mistakes, but it’s their game and their rules. Repurposing your existing content is a smart move for SEO and the people visiting your site.
Don’t Reinvent the Wheel
Content is king, but you’ve only got so much time in the day. You might be running your small business in addition to a brick and mortar store. You might have a full-time job and your website is a side project. The fact is you don’t have the time to write brand new content every week or every day.
You already invested time and effort into the existing content, so update it. Maybe things have changed in the industry or time allowed more things to develop.
It could be the links in your older articles are no longer valid. Search engines see this as new and fresh content that gets the SEO love from Google.
Send it Out into the World
Repurposing content doesn’t just mean updating for today’s audience. It also means spreading its wings and getting it in front of more eyes.
A 500- or 1000-word blog post can become 5-10 social media posts. You can take your most recent blog post and boost it on Facebook or Twitter.
You might get good traffic, but if it’s not shared on social channels, then you’re wasting an opportunity. A white paper can easily become an infographic shared on Instagram or Pinterest. If you’re lucky, it could go viral and thousands of people could visit your site.
What’s even better is many social media platforms show up in Google search. You’re improving your chances of coming up in search, especially if you put keywords in your social media posts. This is premium SEO.
Professional SEO Helps with Repurposing
There are many ways to get your white paper, blog posts and other content out there. If you can get it on a third-party website, then you can rank twice for the same content. Imagine ranking number 4 in search results for the content on your site, but the same content repurposed for SlideShare ranks number 2.
It’s great for SEO because you not only increase your traffic by getting it out in front of more people, but you’re building backlinks too. You open up your content to new audiences through the use of infographics and other mediums. Don’t let your amazing content sit and collect dust on your website.
Repurposing Content Makes SEO Sense
Professional SEO services know about the power of repurposed content. If you take the time to take your content and turn it into something new and interesting, it pays off in traffic, backlinks, and conversions.
If you’re interested in learning more about repurposed content and SEO in general, then feel free to explore more of our site.
