Are you frustrated by the fact that your website has a higher bounce rate than you’d like?
Feel like your current website design is slowing your loading time and causing you to fall in the search engine rankings?
If so, it’s time to make a change. In this, we’ll take a closer look at the link between web design and SEO.
From an improved user experience to a higher dwell time, we’ll discuss a few of the many benefits of responsive design.
An Increase in Dwell Time
One of the biggest benefits of responsive design?
It helps to increase the amount of time that users spend on your site — also known as “dwell time.”
When your customers can quickly find what they need, they’re a lot more likely to browse through your other products. They may also want to take the time to learn more about your brand by reading your “about” pages and your blog posts.
Google thinks that sites with a higher dwell time likely provide a better overall user experience. It also helps to understand that these sites probably offer more useful information and content that’s more frequently updated than your competitors’.
As a result, they’ll boost your standing in the search engine rankings.
Since the first rank in Google get over 30% of all search traffic, the closer you can get to it, the better.
If you really want to increase your dwell time, consider adding video content. Doing this can increase the length of an average site visit by over 80%.
You’ll also see the results in your profits and overall conversion ratio. When you create a website that easily and non-aggressively guides site visitors through a natural sales funnel, they’ll be much more likely to make a purchase.
They’ll also take some sort of an additional action on your page, like subscribing to a newsletter or following you on social media.
Users More Likely to Share Content
Another way that quality web design and SEO go hand in hand?
When users find a website easy to navigate, and one that has branded design that develops a sense of belonging and consumer confidence in a product, they’ll be much more likely to share that site with their friends.
First of all, this will increase your overall visitor count, meaning that you’ll rise in the search engine rankings.
But it will also help you to diversify your target market and demographic. You’ll gain more followers on social media and have more readers to your blog — all of which can influence your ranking factor.
Web Design and SEO: Wrapping Up
We hope that this post has helped you to better understand how web design and SEO are influenced by each other.
While you’ve learned why it matters, we also know that sometimes, it can be tough to find the time needed to devote to improving your SEO website design.
We can help.
Get in touch with us today to learn more about how we can help you to create the perfect website design for your brand.
