The online world has opened up an entirely new set of strategies for reaching your target audience as an advertiser, and they can all be accessed at your fingertips.
The problem is that business-owners and marketing managers confuse accessibility with ease of use. In other words, just because digital ads can be set up from their own computer, they underestimate how much skill expert PPC management requires.
This is especially true for pay-per-click (PPC) ads. Sure, anyone can technically set up Google Adwords and create ads. But to make those ads successful, you need a whole new set of skills.
That’s where expert PPC management services come in.
Benefits of Expert PPC Management Services
If you’re considering whether you should hire a PPC management firm, here are some pros to consider:
Impact on Your Bottom Line
PPC ads may not involve artwork or excessive creativity, but they still require some serious strategy to be effective. The positive and negative keywords you use, the wording you select, the landing page you link to, the geotargeting you establish – it all plays a role.
Some marketing managers think they can get a better ROI by doing the PPC ads themselves. However, considering how much time you’d need to spend to learn the ins and outs, this is rarely the case.
An expert PPC management professional may be able to spend ten hours doing what would take you forty hours to learn, all with better results to boot
Budget Advisement
If you’re a PPC novice, just determining your Adwords budget can be a real challenge. How much do you need to spend to get results? When do you reach the point of diminishing returns?
Depending on your revenue goals and the size of your market, a PPC expert can help you set a manageable yet effective budget.
Algorithm Changes
Search engines are constantly revising the algorithms that bring up search results. In fact, Google is said to change its algorithm up to 600 times per year! While most of these updates are minor, they also release several major updates each year.
These algorithm updates change the way the search engine determines which ads and pages are relevant to a search result. To keep getting strong results from your PPC, you need to keep up with the changes and adjust your strategies accordingly.
For a marketing manager who has dozens of other responsibilities, there’s just not enough time to keep up with it all. A PPC manager, on the other hand, can keep your ads up-to-date.
Click Fraud Prevention
Online advertisers are plagued with fraud problems. Fraudulent web traffic can leave you paying for ads that are seen by bots rather than actual potential customers.
Traffic fraud and click fraud has been an issue since the early days of digital marketing. Fortunately, PPC experts have techniques to limit the effects these fraudsters will have on your revenue.
How to Hire a PPC Expert
With the massive amounts of online traffic today, a PPC professional can make a powerful difference in your revenue.
If you’ve decided it’s time to take that plunge, research PPC management firms in your area to find the best fit for you.
