Why Use Paid Social Media Advertising?
Social media ads are fast becoming a staple in the marketing strategies used by different businesses of all sizes. With different social media platforms, paid advertising is different depending on the audience targeted and the campaign being run. Following are a few...
Why Does Your Business Need a Hosting and Support Plan?
In today's world, it is impossible to run a business without making use of the internet. Therefore, all businesses must have a website that stays up and running all the time. To have a website, you need a hosting plan, and it also makes sense to have a website support...
4 Best Ecommerce Platforms for 2021
It's safe to say that commerce has gone digital. With different brands and businesses all getting some online real estate, there is also plenty of competition online. The right thing to do in this scenario is to get on the best platform for your needs, and following...
5 Ways to Grow Your Small Business With Local SEO
If you're a small business, your local community is your main support team. That's why ranking on search engines for your local area is incredibly important when it comes to selling your product. While breaching the digital marketing world may be scary, with trying to...
Digital Advertising Importance For Small Businesses Post-Pandemic
It goes without saying that almost everything has changed since the pandemic. This includes the ways that people learn about new products and companies. Even before the pandemic, there was a huge push away from traditional advertising and towards full service digital...
8 Ways to Manage Change in a Post-Pandemic World
Can you think of a business that wasn't affected by COVID-19? The answer is probably no. Each business has had to adapt to change by either moving to remote work, closing down, adjusting to state guidelines, etc. Now that numbers are going down and vaccinations are...
5 Ways To Manage Your Remote Workers
Working from home has become a generally new idea for many businesses. For the safety of the employees, businesses had no other option than to go remote. With over a year of businesses still being remote, they have learned a thing or two. New technology was introduced...
How the Pandemic Accelerated the Digital World By 10 Years in Just 12 Months
There's no doubt that the pandemic has changed the way we learn, socialize, and work. We were already highly dependent on technology prior to 2020, as is evidenced by our use of custom apps and Google searches. But when COVID-19 hit, our digital world became our...
Insights For Businesses: What Will Our New Normal Look Like?
Our reality has evolved immensely over the last year or so. Now, almost everything we do is through a pandemic lens. The ways in which we learn, socialize, shop, and work have changed drastically. And although many of us hope for a return to normalcy, the truth is...
The Pros and Cons of Remote Work
As a result of the pandemic, most of us have become even more reliant on technology. While 41% of marketing firms used SEO in 2016, search engine optimization is considered to be essential in 2021 because customers are spending more time online using smart phone apps....
How to Operate Your Business Successfully in the ‘New’ Post-Pandemic World
Although there's light at the end of the tunnel, the COVID-19 pandemic is far from over. And even once we reach the point where the novel coronavirus is no longer a public health threat, it's likely that the way we do business has changed forever. As such, you may be...
Understanding the Pandemic-Driven Transformation of Digital Importance
Over the last 12 months, the need for agility among business owners has become clear. In 2020, many of us had to adjust to working remotely, learning virtually, and socializing through a screen in an effort to stop the spread of the novel coronavirus. And while...
