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In the digital age, more shopping is being done via the internet than ever. And even if consumers end up buying something in-store, the process often starts with a search. In fact, more than 80% of people perform research online before they make a big purchase....

If you run your own business, chances are that your bottom line comes into play when making virtually any decision. And while it's not always a good idea to make decisions based on cost alone, it'll almost certainly be a factor. That may be especially true when it...

Most business owners realize that their website plays an integral role in both their marketing and their overall identity. And while merely having a website is a non-negotiable, you'll need to invest in custom web design that impresses visitors and quickly provides...

Given that 39% of global e-commerce traffic results from web searches, it's no wonder that many businesses focus on search engine marketing. But even if you don't have an e-commerce website that offers customers the ability to buy directly online, digital marketing...

Search engine optimization is an important part of any digital marketing strategy. After all, organic SEO is over five times better than paid search ads and can provide an impressive return on investment. As a financial advisor, you'll no doubt see the appeal in...

As a business owner, you deserve a website that aligns with your brand and provides your customers with the solutions they need. But while a properly maintained website can last for six or seven years without the need for a rebuild, you might not even realize that...

For many business owners, pay per click marketing makes a lot of sense. Whether you've just launched your first offering or you're looking to generate traffic quickly for a special sale, Google PPC advertisements can be a great way to go. And since mobile search...

Although it might seem like the internet favors large corporations over mom-and-pop shops, the truth is that Google knows just how valued small businesses are. In fact, algorithmic updates have rolled out with the chief purpose of ensuring that local and independent...

If you run a business, you probably know it's not enough to just have a website. Your website needs to be both visually appealing and fully functional in order to achieve your goals. But have you thoroughly tested the theory that your website is accessible to all...

Although search engine optimization plays an important role in any digital marketing strategy, organic traffic represents only a portion of what you'll need to succeed in your industry. It's certainly true that 93% of online experiences begin with a search engine --...

Developing a consistent marketing strategy is essential for any business. And fortunately, there are a number of tools and techniques you can use to promote your organization online. But if you're relatively new to the digital marketing world or you have a limited...

Your brand identity plays an essential role in your public perception and your ability to stand out from the competition. But while developing a killer marketing strategy is important, you'll also need to consider how your website helps -- or hurts -- that strategy....